Hospitality marketing portfolio · Bali, Indonesia
I'm Putra Ichsan, an Assistant Digital Marketing Manager with experience across hospitality, villa, wellness, and F&B brands in Bali. I connect creative execution, digital advertising, website experience, and performance reporting with business goals.
Currently at Kanaan Hospitality · January 2026–Present
I work at the intersection of brand storytelling, digital performance, and operational coordination—turning marketing priorities into practical plans that teams can execute.
My hospitality experience covers multi-property marketing, paid campaigns, SEO, website improvements, direct-booking initiatives, promotional planning, and coordinating a creative team.
I work with hotel leadership, revenue management, and e-commerce colleagues to align campaign messages with commercial priorities and the guest experience.
A selection of marketing initiatives, responsibilities, and digital projects across Bali's hospitality sector.
Corporate website · Brand management
Supported the group website launch in August 2026, including company information, property presentation, website content, and cross-brand visibility.
Paid media · Booking funnel
Plan campaign messages, audience targeting, promotional landing pages, and performance reviews with a focus on booking outcomes and marketing efficiency.
Campaign strategy · Creative direction
Develop property-specific promotional concepts, audience segments, seasonal content priorities, and digital campaign direction as the brand grows within the management portfolio.
Analytics · Dashboard planning
Structured a reporting approach around confirmed booking revenue, campaign return, source markets, room types, booking window, length of stay, and promotional performance.
BRANDS WITHIN MY MARKETING SCOPE
An example of how I present booking data and digital marketing results as an actionable management report.
A multi-section report showing the direct booking dashboard, confirmed reservations, booking trends, market and room-type segmentation, marketing spend, ROAS, and performance insights.
A combination of strategic planning, hands-on digital channels, and practical team delivery.
January 2026 — Present
Kanaan Hospitality · Bali
Coordinate multi-property digital marketing, paid campaigns, brand communications, website activity, performance reporting, and the in-house creative team in alignment with management priorities.
July 2024 — December 2025
Kanaan Hospitality · Bali
Handled digital marketing operations, campaign activities, website updates, content coordination, paid media support, and regular marketing performance reporting.
Earlier hospitality experience: ARM Hospitality (August 2022 – May 2024).
A small, focused creative team supporting marketing deliverables across multiple brands.
Review brand objectives, property priorities, audience, channels, and booking performance.
Build a practical campaign calendar, clarify budgets, define tasks, and assign responsibilities.
Align creative production, ads, website content, and operational readiness across teams.
Review results, identify gaps, communicate insights, and refine the next action plan.
Open to discussing hospitality marketing, brand growth, and commercial collaboration in Bali.